Rather Then Let It Crumble, Take It Down Brick By Brick
These days it is hard to look at the news without feeling daunted, dismayed, or disgusted. Most stories, particularly anything involving financial services, cause us to feel all three. I have been rendered inert by the preponderance of bad news flooding our society. Revelations of corruption, extortion, and moral ambiguity by what were once seen as conservative pillars of responsibility have become so extensive that it is hard to know where to start. Yet it is therefore a time when it has become more important than ever to be engaged and voice opinions. Otherwise these travesties will continue on, and in greater number than they already have. That is the lesson learned from the fleeting outrage brought by the collapse of Enron, Tyco, and WorldCom earlier this decade. After only 5 years, we have been besieged by the complete pollution of the American finance, auto, and insurance industries. Corruption is inherent in mankind and therefore eternal, but it can be tempered by an active society. Technology has enabled us to find more forums, this blog being an example, but it has also allowed us to withdraw further into isolation with ipods, blackberries, and cell phones. With multiple outlets, it is increasingly difficult to find a wide audience. Major media outlets are all controlled by large corporations and have their own agendas, and when a comedian like Jon Stewart provides the loudest voice for journalistic integrity it is clear we are living in a state of decay. But rather than succumb to the pollution that surrounds us we should root it out, reconstruct, and build anew. This is an unprecedented time that requires renewed and profound vigilance. All is not lost, there is still positive to be found, Jon Stewart being an example. His frustration should inspire greater concert to us all to speak up and become involved. Let the outcry shake out the corrupt in our government and our industries. Let them hear from us on the streets and in our offices, as well as on the web. This November marked a major step for change in our political system, but necessary work ahead will not be done solely by who in office. We have to remain engaged for anything positive to take shape. Prosperity will not be delivered, it is up to us to create it.
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DEALING WITH THE RECESSION
Hello! My name is Jeremy Parker and I am a 23 year old entrepreneur. I am
the CEO of Tees and Tats, a high-end, limited edition t-shirt line
designed by world renown tattoo artist Marco Serio. We launched the
line last July, with much success, selling to many high-end boutiques
all over the US and Canada. But starting last November, are sales
starting to slow dramatically as with the rest of the economy. A
large percentage of the stores we were selling to – closed, and the
stores that have survived are not placing re-orders.
I did not want to concede to failure- because if the entrepreneurial
spirit dies, America will be in a much worse place. I knew the store
issue would still be a problem, because high-end retailers are not
buying goods anymore, but I came up with an idea that I thought might
help our online sales.
I first lowered our prices from $110 to $55. This helped a little
bit, but people where still not buying like we saw earlier. So I came
up with a concept that at the time seemed bizarre, but now has proven
to be a savior for us.
Now when a customer buys a shirt on our website (www.teesandtats.com),
they are told the price of the DOW. For every 100 points that the DOW
drops within two months after the time of purchase they receive $5
dollars off of their purchase. For example if a customer buys a shirt
for $55 dollars and the DOW is 8200 and two months later the DOW is
8000 – the customer gets a check in the mail for $10 dollars. The
reason why people aren’t buying high-end fashion- is that they are
nervous about affording food, rent and other necessary living
expenses. Obviously very understandable. So by assuring them that if
the economy deteriorates even more they would get some money back –
it made it very enticing for many customers. Our sales have been up
significantly since we started this.
One important additional element to the Tees and Tats philosophy is
our desire to give back. For every T-shirt sold in the initial
collection, we are going donate a percentage of proceeds to the
non-profit ArtWorks Foundation. Based in Englewood, N.J., ArtWorks
provides children and young adults suffering from chronic and
life-threatening illnesses, and their siblings, access to creative and
performing arts programming which encourages the use of the creative
process as a vehicle for healing, communication, self-expression, and
personal development. (I actually chose this charity to give to-
because of your piece on them a few years back)
I just want to thank you for listening to my story, and I want to say
that as things are looking bad and seems to be getting even worse– It
is going to be the American people who are going to fix this problem.
Best Wishes,
Jeremy Parker
Great business model, very creative. The future of this country lies in in entrepreneurial innovation, determination, and positivity. Thank you for your thoughts and best wishes to you.
-Chris